Work with Jimmy
This site provides insight into the works and goals of Jimmy Groce; a Multidisciplinary creative professional with leadership experience in content strategy, creation, distribution, and optimization for growing B2B and B2C brands. Continuing education in project management, marketing strategy, and new design techniques while pursuing creative opportunities.
Creative Leadership
Jimmy has been placed in charge of content project management in independent film settings and B2B commercial settings. Including pre-production, work on set, post-production, and distribution
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Video Portfolio
EXPERIENCE
2020-2024
Creative Director
Ehbed Energy, LLC
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Positioned the brand to grow +500% in online engagement and +$50M in contract conversions.
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Established and managed the brand identity, marketing campaigns, and CMS.
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Directed end-to-end content production from conceptualization to delivery.
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Facilitated executive meetings, standardized workflows, created budget forecasting, and developed the CRM data infrastructure. This aligned the company objectives, drove strategic decisions, enhanced financial transparency, and fostered collaboration with external partners.
2011-2022
Event Operations Manager
and Brand Ambassador
Event Marketing Agencies
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10+ years of contracts for various brand engagement events around the US.
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Coordinated in-store brand demonstration events, worked large auto shows, and collected engagement data. Memorized project details to match brand voices.
2018-2018
Digital Marketing Associate
Blitz Metrics
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Developed and presented marketing reports to agency clients.
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Optimized Facebook ad campaigns to increase conversion rates for multi-million-dollar brands.
2017-2018
Brand and eCommerce Manager
Jamex Products - Boulevard Trends
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Developed a brand for an e-commerce store including web design, logo development, and ad resources.
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Set up relationships for the supply chain and established the online store.
About Jimmy
Throughout my career, I have consistently sought challenges that push me beyond my comfort zone, foster adaptability, and demand creative problem-solving. From joining a high-risk sailing expedition after earning my BFA to navigating the fast-paced world of marketing, design, and entrepreneurship, I have built a foundation of resilience, strategic thinking, and leadership.
My experience spans content strategy, brand storytelling, and digital marketing—whether through coordinating campaigns, building e-commerce brands, or leading creative direction for a sustainability-focused startup. Along the way, I’ve worn many hats, from data infrastructure and automation to executive leadership, all while supplementing my skills with hands-on roles in event management and hospitality.
I thrive in dynamic environments where innovation meets impact. My ability to adapt, think strategically, and execute with precision makes me a strong asset for any team. I look forward to exploring how my skills and experiences align with your needs.
Education
BFA - Theatre
Western Michigan University
4-year program with a variety of collaboration and art research classes. Including skills such as script analysis, theatre history, lighting design, sound design, directing, and unique approaches to performance.
Project Management Foundations
Linkedin Learning
Additional learning in online courses working towards a PMI Certification.
This includes classes in blending project management methods, writing methodologies, and using AI in project management.